Lifestyle Marketing: Part of Selling Indianapolis, Carmel, Fishers and Zionsville Area Luxury Homes

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In the aftermath of the 2008 housing crisis, many luxury homeowners in found themselves with a tough decision. Even if they had reason to move on, they had to weigh whether it would be wiser to delay until a market rebound brought prices back to reasonable levels.

The recovery has progressed for a while, buyers have returned, and prices continue upward — including those for the Indianapolis, Carmel, Fishers and Zionsville area luxury homes. If you are one of those who have been thinking about selling their own upscale property, you may have concluded that this spring it’s finally time to act. If so, it’s worth remembering that yours is a specialized market segment.

Patience is the Key

As elsewhere, luxury homes require a marketing strategy that differs from traditional real estate. It takes longer to connect with the right kind of buyer for these homes — so it’s important to practice an extra degree of patience.

Find the Right Real Estate Representative

It is absolutely essential to work with a Right Real Estate Agent who has wide experience in the luxury market — one who understands the ins and outs of moving a luxury property. Quite often, they will already have a network of potential buyers who have shown interest in the area’s high-end properties. Choosing an agent who offers a tempting commission discount, but who has little to no experience with luxury homes in specific neighborhoods within Indianapolis, Carmel, Fishers or Zionsville, runs the risk of being penny-wise and dollar foolish.

Selling the Lifestyle

Luxury home sales are driven by a clientele who can afford to support a distinctly high-end lifestyle. That is why emphasizing lifestyle can be as important as the home itself. It means that the staging of luxury homes calls for special care — making sure that every detail inside and out is immaculately presented. It means a bit more work for the homeowner…earning an ample reward at the end of the day.

If you are a homeowner whose property belongs in the luxury homes arena  of the greater Indianapolis area , and you have been waiting to sell, it’s time to contact me. I can offer you the guidance and experience you are looking for!

About The Author

Debbie Sakson
Debbie Sakson

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