our marketing plan is comprised of today’s state of the art technology
Many real estate companies try to out bid each other on marketing. They tout their 89-point marketing plan or 117-point marketing plan or 2,533-point marketing plan.
Our marketing plan is different. Simple. Elegant. We’ve built it around the latest research on how buyers find houses. It turns out that 97% of buyers find the house they buy in just one of four ways. So all our marketing efforts are directed to maximizing the exposure of your home in these four information channels.
We will outline these marketing methods when we meet to discuss the sale of your home. By the way, Method No. 4 will surprise you. You will also be surprised by some traditional marketing methods that don’t make the list of effective home marketing. Let’s talk.
Marketing Matters….whether online or offline
In real estate, a picture is worth much more than “a thousand words.” Professional photography, expertly-crafted printed materials and new technologies lead to more exposure and increased interest for your home – meaning less time on the market and more money to you. Your home deserves the best marketing efforts possible! Online or offline, we’ve got your marketing covered!
Determine your budget for a down payment and amount you are able to spend monthly. Consider monthly expenditures such as your mortgage, maintenance or common charges and real estate taxes, utilities, parking etc.
Get pre-approved for a mortgage, look into credit report, FICO score, type of mortgage, shop for best rates, and programs.
Identify your timeline for moving.
Find a real estate agent who specializes in the area you are interested in.
Determine your needs and prioritize your wants: style of home, size, location, building amenities, condo, co-op or house.
Explore different neighborhoods to determine which ones suit your needs.
Evaluate access to transportation and commuting time to work in selected neighborhoods.
If applicable, research schools and review school reports in selected neighborhoods.
Evaluate building amenities and house rules in terms of your needs. (e.g. washer/dryer permitted, doorman, gym, pet policy, storage facilities, etc.)
Discuss with your agent how much to offer and leave room to negotiate. Your agent will be able to advise based on how long the property has been on the market, condition of home, other offers that have been presented, and how the asking price compares to recently sold similar properties.
Let your agent prepare your offer and apply trained negotiating skills during the buying process. Your agent will advise you of any final negotiating factors that may benefit you in the purchase.
Once your offer is accepted work closely with your agent to gather materials for your mortgage application and/or board package.
Before you move in, obtain homeowners insurance. Get quotes, compare and secure an insurance policy with appropriate coverage
Locate your Abstract of Title or Title Insurance Policy.
Inspect your property before you sell - hire an inspector and if necessary obtain contractor estimates to repair any major problems.
Find a qualified local area real estate agent and to represent your interests when selling your home.
Decide on what types of renovations and staging you would like to complete on your home. Remove and repair all signs of damage and other deterioration, e.g. holes and cracks in ceilings and walls. Restore hardware and bathroom/lighting fixtures as needed.
Keep track of all money you spend in improvements to your home as you may be able to add it to the cost basis of your home and reduce income tax on your gain from the sale.
Have your real estate agent do a Comparative Market Analysis to help you price your home. Knowing how much your home can be worth is one of the first steps in beginning to market the property properly.
Determine your timeline for moving. Depending on how quickly you need to move you may decide to price the home more aggressively.
Have your agent spell out his or her marketing plan, arrange for property to be photographed and decide if an open house should be scheduled.
Prepare your property to show. Remember, the main rule of staging is to “neutralize” the environment.
Remove personal photos, waste cans, cosmetics and personal effects. The potential buyer should walk in and feel it’s a model home, devoid of clutter.
For showings, you may want to leave while your home is being shown so that buyers will feel more comfortable to move around and discuss your property with the real estate professional.