sellers:  our focus is your bottom line

Getting your house sold efficiently for top dollar depends largely on the skill of the agent you hire. You won’t get the same result from every agent. The difference between an All-Star and a benchwarmer on a professional sports team is the ability to execute consistently on certain fundamentals. The same is true in real estate. Some agents execute home selling fundamentals better than others. An agent’s pricing carelessness, weak negotiating skills, unfocused marketing or failure to prepare paperwork properly can negatively impact your bottom line. In fact, poor execution can end up costing you thousands of dollars on top of the fee the agent charges you! We focus relentlessly on honing and perfecting the skills needed to produce a profitable and hassle free transaction

Your Home’s ValuePreparing to SellMarketing Your HomeShowing Your HomeNegotiating the DealClosing
 Effective Home Pricing Begins with Market Knowledge

Many factors go into determining a home’s market value, including the condition of the property, the location, square footage, recent comparable sales, amenities and other factors. Your listing agent is the most qualified to evaluate your home and arrive at an accurate selling price based on the current market and vast array of industry resources. Most real estate agents warn sellers of the consequences of over-pricing their home when in fact, under-pricing a home is just as problematic.  Few agents ever talk with sellers about the dangers of under-pricing which leaves money on the table that should be in your pocket. This is why we do a market analysis on your property. We carefully analyze the market trends in your area to find that price range that is not too high and not too low but just right. It is one key to getting top dollar in a reasonable time frame.

What is the Expense of Staging My Home? Your home is your most valuable asset, so of course when the time comes to sell, you want to do everything you can to make it most attractive and get the highest price possible. Research shows that well-staged homes can sell approximately 32% faster than those that are non-staged, plus often command higher sale prices of up to 10% more. Homes that are properly staged make a great first impression. It’s all about selling a lifestyle, and it’s proven that homes which exude warmth, elegance, romance and sex appeal sell fastest. Staging helps paint a picture for buyers so they can imagine themselves entertaining, relaxing or cooking dinner in the space. Staging can involve anything from putting a new color on the wall or boxing up knick knacks to rearranging furniture or bringing in new décor. Your agent will work with you to find staging solutions to optimize your apartment’s appeal. Staging is the art of getting your home to show its best and make an emotional connection with buyers. There are many no-cost and low-cost ways to make a home show better. In some cases, it makes sense to spend more significant amounts of money to improve and update a home. In the long run, however, it does not cost you a dime. Here is why: When staging is done wisely, it adds more dollars to your sales price than it costs you to complete the staging. In effect, the buyer pays for the staging and you end up with a higher net price.
Our Marketing Plan is Comprised of Today’s State of the Art Technology Many real estate companies try to out bid each other on marketing. They tout their 89-point marketing plan or 117-point marketing plan or 2,533-point marketing plan. Our marketing plan is different. Simple. Elegant. We’ve built it around the latest research on how buyers find houses. It turns out that 97% of buyers find the house they buy in just one of four ways. So all our marketing efforts are directed to maximizing the exposure of your home in these four information channels. We will outline these marketing methods when we meet to discuss the sale of your home. By the way, Method No. 4 will surprise you. You will also be surprised by some traditional marketing methods that don’t make the list of effective home marketing. Let’s talk.
Make sure your home is easy to show! To get your home sold quickly, it’s important that other agents in the area show it to as many potential buyers as possible. The first thing a good agent will do when working with buyers is talk to the buyer and learn what kind of home they are looking for. Then the agent will search all the available homes for those most closely matching what the buyer wants. Next, the agent puts together a list of the best matches to go show to the buyer. When a busy agent is compiling a list of homes to show a buyer, the agent will naturally tend to show those houses that are easiest to gain access to first. Many homes on the market have “lock boxes” on them. The lock box is a device which holds a key to the home, that only qualified local agents can access. Homes that are listed as being “lock box, no appointment needed” will get shown more often than homes listed as “agent has key, call for appointment”.  If at all possible, you should let your agent put a lock box on your home for easier showing. If you can’t do a lock box, you need to be sure that you make it as convenient and easy as possible for other agents to show your home.  If they call, do whatever you have to do to accommodate letting them show your home to buyers on their schedule.  If you don’t, the agent will probably show the buyer other homes, and if that buyer makes an offer on one of them, you’ve just lost a great opportunity. It’s best if you can leave when the agent and buyer arrive to see your home.  Buyers won’t feel comfortable with you there, and it could sour an otherwise good impression.  
Intelligently Aggressive Negotiation Is An Art Form We’ve Perfected

A real estate transaction is negotiation from beginning to end. Price. Terms. Closing and Possession Dates. Inclusions. Repairs. Contingencies. From initial offer to signing the last document at the closing table, we’ll be negotiating on your behalf. With every item to be agreed upon, we begin by laying out options for you from extremely aggressive to completely conciliatory. We identify your “must haves” and where we can offer flexibility. We then work with the other side in the transaction to accomplish your goals. Our style is to be “intelligently aggressive”. We push and persuade and advocate for your best interests. At the same time, we realize that the other side can walk away from the negotiation at any time. As a result, our assertiveness is always done with respect for the other parties and we are always looking for small tradeoffs we can offer to get key items that are important to you. Negotiation is fun, essential and challenging. We love it. You’ll love what our approach accomplishes for you.  

A Typical Buy/Sell Contract Has 50+ Blanks to Be Filled Out … and Only One of Them Is Price

Price is obviously important to you as a seller and we will work hard to get the best price possible. But the other 198 blanks represent significant opportunities to improve your net proceeds at closing and to make the contract safer and more favorable to you. Example – the two different methods of tax proration in the contract can make hundreds of dollars of difference to your bottom line depending on (we are not kidding you) whether it is an odd numbered or even numbered year. Example – the closing date you agree to can cost you the equivalent of an extra month’s interest on your loan payoff in some cases if your are not careful. And there are so many more possibilities to save money here and there in the contract. It can easily add up more than one percent of the sales price — $2500 extra in your pocket on the sale of a $250,000 property. We pay attention to these details to maximize your financial benefit.  

  We invite you to  for more information, or to receive a cop of our pre-listing presentation.  Contact us today!