sellers: our focus is your bottom line
Getting your house sold efficiently for top dollar depends largely on the skill of the agent you hire. You won’t get the same result from every agent. The difference between an All-Star and a benchwarmer on a professional sports team is the ability to execute consistently on certain fundamentals. The same is true in real estate. Some agents execute home selling fundamentals better than others. An agent’s pricing carelessness, weak negotiating skills, unfocused marketing or failure to prepare paperwork properly can negatively impact your bottom line. In fact, poor execution can end up costing you thousands of dollars on top of the fee the agent charges you! We focus relentlessly on honing and perfecting the skills needed to produce a profitable and hassle free transaction
Effective Home Pricing Begins with Market Knowledge
Many factors go into determining a home’s market value, including the condition of the property, the location, square footage, recent comparable sales, amenities and other factors. Your listing agent is the most qualified to evaluate your home and arrive at an accurate selling price based on the current market and vast array of industry resources. Most real estate agents warn sellers of the consequences of over-pricing their home when in fact, under-pricing a home is just as problematic. Few agents ever talk with sellers about the dangers of under-pricing which leaves money on the table that should be in your pocket. This is why we do a market analysis on your property. We carefully analyze the market trends in your area to find that price range that is not too high and not too low but just right. It is one key to getting top dollar in a reasonable time frame.
Intelligently Aggressive Negotiation Is An Art Form We’ve Perfected
A real estate transaction is negotiation from beginning to end. Price. Terms. Closing and Possession Dates. Inclusions. Repairs. Contingencies. From initial offer to signing the last document at the closing table, we’ll be negotiating on your behalf. With every item to be agreed upon, we begin by laying out options for you from extremely aggressive to completely conciliatory. We identify your “must haves” and where we can offer flexibility. We then work with the other side in the transaction to accomplish your goals. Our style is to be “intelligently aggressive”. We push and persuade and advocate for your best interests. At the same time, we realize that the other side can walk away from the negotiation at any time. As a result, our assertiveness is always done with respect for the other parties and we are always looking for small tradeoffs we can offer to get key items that are important to you. Negotiation is fun, essential and challenging. We love it. You’ll love what our approach accomplishes for you.
A Typical Buy/Sell Contract Has 50+ Blanks to Be Filled Out … and Only One of Them Is Price
Price is obviously important to you as a seller and we will work hard to get the best price possible. But the other 198 blanks represent significant opportunities to improve your net proceeds at closing and to make the contract safer and more favorable to you. Example – the two different methods of tax proration in the contract can make hundreds of dollars of difference to your bottom line depending on (we are not kidding you) whether it is an odd numbered or even numbered year. Example – the closing date you agree to can cost you the equivalent of an extra month’s interest on your loan payoff in some cases if your are not careful. And there are so many more possibilities to save money here and there in the contract. It can easily add up more than one percent of the sales price — $2500 extra in your pocket on the sale of a $250,000 property. We pay attention to these details to maximize your financial benefit.